Just because you like/want one thing I don't think you can put this on others, however you should be able to help them with their goals or have enough integrity to point them in the correct direction.
Preferably a combination of all. Making money would not be a priority, however if all of them could be fulfilled and still make some money - perfect. If it had to be only one choice it would probably be to help students fulfill their goals. These goals would then incorporate each of the other choices for what each individual wants.
I would rather teach real self defence skills. What works, and forget the flashy stuff. If you have students who are paying good money you need to teach them what works and what does'nt. It is either that or you are doing them an injustice. Money should be the last thing on your mind.
I voted "all of the above", but would eliminate the money. I personally believe that all of the goals listed are necessary in one form or another when you teach martial arts. Every student will have different goals and needs, and we (meaning the MA community) need to be flexible and realistic when dealing with students.